Your hiring data, things like candidate sources, early drop-off and offer acceptance, can tell you far more about where your business actually sits in the market than a benchmarking report ever will.

More applications don't necessarily mean better hiring. The recruitment data beneath the headline number, candidate sources, early drop-off and offer acceptance, can tell SMEs far more about where they really sit in the talent market.

Two businesses can hire the same role, in the same city, at a similar salary and still reach completely different candidates. Here’s why the real talent pool is shaped by far more than the job title.